| Columbia Basin College (CBC) will implement their proposed Façade Improvement, Revitalization and Support Training (FIRST) program. The proposed FIRST program will use the expertise of faculty and students, and in partnership with community organizations, address two urgent areas of community development needs-downtown economic revitalization and continuing education. CBC faculty and students will work collaboratively with the Pasco Downtown Development Association and the City of Pasco to develop a comprehensive marketing plan to increase the business traffic flow in the downtown business core. Efforts will include enhancing existing downtown events, creating promotional materials, establishing marketing strategies, and identifying new opportunities. Additionally, student design teams supervised by CBC faculty and local architecture firms will work with local downtown businesses to design and construct improved storefronts. CBC will collaborate with the PDDA, Tri Cities Hispanic Chamber of Commerce, the Small Business Development Center, the City of Pasco, and downtown merchants to develop a customized curriculum of bilingual business seminars. Seminars designed for CBC FIRST participants will consist of six seminars offered quarterly.
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