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Heritage University
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| http://www.heritage.edu
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Program: HSIAC
Year: 2009 |
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Mr. Ricardo Valdez (Program Primary Contact)
HSIAC Project Director
3240 Fort Road
Toppenish, WA 98948
Phone: (509) 865-8674 Ext:
Fax: (509) 865-8689
valdez_r@heritage.edu
Primary Contacts for Other Years
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| Overview
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| Heritage University (HU) intends to use its HSIAC grant to directly impact the economic conditions of Yakima County and its large Hispanic population through the following three-pronged approach: provide Certified Tourism Ambassador (CTA) training for small businesses; development of an entrepreneur center; and offer predatory lending workshops. Heritage will use its faculty and business students to train local businesses from across Yakima County on tourism knowledge, etiquette, and customer service skills. After participants complete the session, they will become Certified Tourism Ambassadors (CTAs). This will provide them with distinction amongst customers and peers and encourage more employees of customer-serving businesses to gain this training. These sessions will be conducted in both English and Spanish. The objective is to provide all local businesses that may interact with tourists in any way with an understanding of excellent customer service. The entrepreneur center will be a comprehensive university-supported center serving the region and led by the HU Business Department. The center will make available the research tools needed to successfully start, manage, and effectively run a small business. A special focus will be access to information on financial resources. Finally, HU will develop a countywide program to encourage local residents and business owners to attend predatory lending educational workshops. They will provide community members first-hand information about avoiding predatory lending practices. Heritage students have also committed to help disseminate information and recruit families and local businesses for these workshops.
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Overview(s) for Other Years
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Activity Titles:
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Community Business and Training Center (HSIAC 2003)
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